Welcome to the Secret Society of Sounds

Releasing music in 2024 can feel overwhelming. You spend countless hours crafting your tracks, tweaking and fine-tuning until they’re perfect. Then it comes time to send them out into the world and it’s like throwing a small pebble into a violent ocean.

While musing on this problem we asked ourselve what we really wanted from the experience of releasing music. Fame? No. Money? Nice, but no. What then..?

We came to the conclusion that what we really wanted was to ‘share’ our music with other like-minded people who might genuinely enjoy it. Not ‘share’ in the social media sense… but a shared experience; something that can be enjoyed by both parties.

We realised the important thing was not the number of downloads, streams or purchases. What we want is a small number of quality two-way connections to pass music between. This led to the idea of forming a kind of members-only club in which the members would pass their music between themselves and not release it anywhere else. Yes, you read that right! By keeping our music to ourselves we acknowledge the value in it without resorting to cash balances or streaming metrics. We can listen to this music knowing that we are part of a special club.

So how would this work? Initially each member will be asked to submit one track for the first release which will be a compilation. Once the release is ready a download link will be circulated to all members. The plan is to do this four times per year. Perhaps in the future we can expand the idea to include full artist releases if there’s a desire for that.

One last crucial point is that the Society will be invite only. The idea isn’t to be elitist — although we’re sure it could be seen that way — but to intentionally keep it small. Each society member will be able to recommend one new artist every three months.

So that’s the plan. We are looking forward to hearing what you create!

Signed,

The Guardians of the Society